A strong personal brand online is crucial if you want to have a successful business, be a leader, or a freelance professional looking to enhance their services. Developing a strong personal branding is a long-term goal that the participants of the Acceleration Program worked on in this intensive workshop.
The way people and your target audience perceive you determines your personal brand, and that is based on the actions you take in your daily life, both online and offline, personally and professionally.
In the digital realm, having a successful brand means that people follow you, engage with you, interact with you, and trust you. Therefore, the communication strategy that you implement online is key to creating a strong community of followers.
These concepts, among others, were covered in the workshop “The Key to Success: Building a Strong Online Presence”, taught by Daniel Soler, a community manager and expert in communication and networking. Specifically, in the workshop, participants worked on developing their personal brand on LinkedIn, the world’s largest B2B professional social network, where high-quality contacts and numerous job opportunities can be found.
The workshop, sponsored by the multinational company Alight Solutions, took place on Friday, April 21st, from 9:00 to 12:00, at the Faculty of Business at the UGR.