The 3rd Edition of the Lactalis Puleva – University of Granada Innovation Hackathon has been a resounding success, consolidating itself as a benchmark experience for developing university talent, creativity, and collaboration between business and academia. Organized by the Lactalis Puleva – University of Granada Chair of Intrapreneurship and Innovation and the UGR Talent Incubator, the event brought together nearly 300 students in a day marked by energy, engagement, and the ability to tackle real business challenges.
The Lactalis Puleva–UGR Innovation Hackathon aims to offer participants a hands-on experience where they can develop innovative solutions to real management and organizational challenges, combining creative thinking, strategic analysis, and teamwork. Although hackathons traditionally originated in the tech world, this initiative adapts the format to address business challenges from the perspective of management innovation and intrapreneurship. In doing so, the program becomes a forum that allows university students to strengthen essential skills for their professional future, such as planning, creativity, leadership, and the efficient management of resources and time.
The event, held on October 30, 2025, at the Faculty of Economics and Business, was opened by José Alberto Castañeda García, Dean of the Faculty, and J. Alberto Aragón-Correa, Director of the IdT Granada Talent Incubator, who highlighted the importance of this initiative as an example of collaboration between the university and the business community. Throughout the day, participants worked in multidisciplinary teams and received guidance from executives and professionals from Grupo Lactalis, including Pedro Marín García, Miguel García Cuesta, Borja Meléndez, Ana Alejandra Jaén Rondán, and Rosa Bergillos Hidalgo, as well as representatives from the Talent, Marketing, and Brand Management departments.
The Talent Incubator especially expressed gratitude for the involvement of the faculty and the organizing team, led by Lola Vidal and J. Alberto Aragón-Correa, along with professors Natalia Ortiz, Encarnación García, Virginia Luque-Romero, Rubén Ordóñez, Inmaculada Martín, Antonio Rueda, David Alejandro Jiménez, and Luisa Delgado-Márquez, as well as collaborators Adriana Jiménez and Lorena Santana. Thanks to their dedication, the event became an intensive learning space filled with collaboration and motivation for the students.
The finalist teams will present their proposals at the Hackathon Final Gala, to be held on November 20 at the Lactalis Puleva headquarters in Granada. During the ceremony, the winning projects will be announced, and certificates of excellence, recognitions, and awards will be presented to the most outstanding teams. All participants will receive an official certificate from the University of Granada Talent Incubator and will have the opportunity to apply for paid internships at Lactalis Puleva, reinforcing the professional and educational nature of the experience.
This third edition once again highlights the power of university talent and the strength of collaboration between academia and the business sector, promoting hands-on training focused on innovation and professional development.
